W E K E E P O U R C O M M U N I T I E S M O V I N G® 4 | FLAGGER FORCE CULTURE FLAGGER FORCE CULTURE | 5 Defining exactly what a brand is can be difficult. In simple terms, it’s the overall customer experience that differentiates an organization or product from its competitors. However, this experience is unique to each person—each client, employee, recruit, motorist, etc. It’s meaningful in so many ways, but mainly because it’s our “something different.” And this has the potential to impact everyone each time they have an encounter with Flagger Force, whether that be when you’re reading this newsletter, talking to a colleague or client, or guiding traffic safely through a work zone. Our brand is more than a logo with a name tied to it—it’s our heart and soul, our essence. And though a brand can evolve to adapt to current industry trends or organizational changes, the roots of our brand go deeper, into the details of everything we do—it’s our people, it’s how we park our vehicles, it’s the secret sauce that makes up our culture here at Flagger Force. WHAT HAPPENED TO THE BULLETIN BOARD? No, you’re not seeing things, there’s new content in the newsletter! Since we have the ITZ app, we’re able to send announcements and updates and share communications much quicker than before. Don’t miss out—get the app today. Have questions or need help getting on the app? Email ITZ@FlaggerForce.com or call the OSC and press option 6 for technology. So without further ado, we’d like to introduce you to our culture section! Here you’ll find more information about our brand and our unique culture here at Flagger Force. If you have any related questions, please send them to Marketing@FlaggerForce.com. What is Brand? We Keep Our Communities Moving® You hear the phrase often, but what does this mean? This is our brand platform, the sounding board for all things we do. We break it up into four sections: safety, infrastructure, opportunities, and community. Let’s take a look at each quadrant. Each describes a piece of our brand and who we are. When reading, seek to find how you relate. 1) SAFETY Safety-Driven & We Mean It When you work on or near roadways every day like we do, it’s instinct to keep safety at the forefront. Our crews go through extensive training programs before working in the field, throughout their service, and prior to being promoted to ensure we raise the bar and the level of expected professionalism in our industry. It’s so important to us, that we have entire departments dedicated to safety, quality, and training. Our safety culture spans job sites and merges with our everyday lives, making its way into our motto—Safety-Driven. 2) INFRASTRUCTURE Building and Maintaining from the Front Lines Let’s face it, no one wants to encounter a work zone. We get it. We travel too. But infrastructure maintenance is crucial, and that’s something we can all get behind. Our crews aid in these critical community efforts by allowing space and time for the work to get done. While we’re guiding the public safely through a work zone, we’re helping to keep their power on, inspecting their town’s well-traveled bridges, securing their water and gas lines, and addressing the road conditions for their daily commute at the same time. Road work is necessary, and we take pride in the quality of our sites and the fact that we contribute to this meaningful work. 3) OPPORTUNITY Providing Jobs and Growth It’s a privilege to be able to provide jobs to the areas we serve. Adding growth to local economies fuels us to be able to keep these areas safer and moving in the right direction. It’s an even greater privilege to give those same people the proper training and opportunities to grow those positions into careers. All of our field leaders started as crew members, some have even grown into management positions that keep our company moving forward. The growth potential is huge for those who raise their hand. 4) COMMUNITY It All Comes Back to Community If you haven’t guessed by now, we’re passionate about keeping our communities moving and helping to provide growth, both within and outside our walls—and work zones. Whether we’re helping a colleague through a tough time or volunteering at a local food bank, we believe there’s power in these actions that fits well within our mission. Keeping communities moving goes deeper than providing a safe way of passage. It’s also ensuring that those same communities have what they need to keep on moving, growing, and thriving. To sum it all up, at Flagger Force, we believe that keeping our communities moving goes further than traffic control. Though yes, we literally keep communities moving, we believe there’s momentum in that movement—that we need to meet expectations and then, do more. Our philosophy keeps your community safe, the water flowing and the lights on, provides you with career opportunities and personal growth, and gives back to the same areas we serve. It’s doing these things well and with integrity that allow our team, clients, and communities to trust in this promise. Tying into Our VVM We wouldn’t keep communities moving without our Values, Vision, and Mission (VVM). Who we are and how we fulfill a greater purpose all ties back to these core principles: Each level of We Keep Our Communities Moving® is an extension of the values listed above. It gives insight into how we make a difference and what we believe matters—all the while meeting our mission where its mouth is. No matter what your position is with Flagger Force, our brand brings us together—it’s our common thread. What parts of our brand do you connect with most? What parts of our branding carry into your day-to-day? Our Compelling Vision We exist to make a difference—we believe what we do matters. Our Energizing Mission • To protect our people, our clients, and the public. • To share our Safety-Driven passion with others. • To serve with integrity and professionalism. • To cultivate a team of leaders—providing opportunities for growth. • To be respected as an industry leader in safety education and work zone management across the nation. Our Shared Values • LEADERSHIP—a dedication to willingness, initiative, perseverance, and caring. • INTEGRITY—speaking and living the truth in an authentic manner. • RESPECT—a commitment to honoring the diversity of others with dignity. • TRUST—counting on ourselves and each other to give our best. Every. Single. Day.