Flagger Force’s Internal Communications Manager, Tamara Palmer, and Associate Vice President of Strategy, Chris Byerly, were featured as guests on the Powered by Learning Podcast. The award-winning podcast produced by d’Vinci Interactive offers insights and best practices for creating impactful learning and performance improvement programs.
In the episode, Tamara and Chris discuss how Flagger Force blends communications, microlearning, and audience-centered messaging to reinforce critical safety information and support its dispersed frontline workforce. Topics include:
- How Flagger Force extends learning beyond the classroom through communications and mobile microlearning that reinforce important safety and operational information.
- The importance of maintaining healthy communication channels that provide value to employees and help important messages reach and engage a dispersed workforce.
- How Flagger Force approaches employee communications like an internal marketing campaign by considering the audience, message, channel, timing, and presentation.
- Tamara’s “balanced storytelling framework” for tailoring communications to the different needs of office employees, field leaders, and frontline employees.
- How audience research and employee insights help Flagger Force better understand the motivations, challenges, and needs of its workforce and develop more effective communications.
- How communications, training, and safety teams collaborate to provide consistent messaging and reinforce policies, practices, and procedures.
- How Flagger Force looks beyond open rates and other engagement metrics to evaluate effectiveness through employee feedback, microlearning performance, and long-term safety outcomes.
The conversation demonstrates how thoughtful communications can serve as an extension of training, helping employees receive the right information, through the right channels, when they need it most.